Macworld is a cultural event that draws thousands of Apple fans and technology aficionados to San Francisco, where they have been treated to major announcements from Jobs in past years, including the launch of the iPhone in 2007. Instead of Jobs, Philip Schiller, the senior VP of worldwide product marketing, will deliver the keynote.Īsked whether the move was related to Jobs’ much-discussed health, Apple spokesman Steve Dowling said: “Phil is giving the keynote because this will be Apple’s last year at the show, and it doesn’t make sense for us to make a major investment in a trade show we’ll no longer be attending.” Apple Inc said on Tuesday that chief executive Steve Jobs will not deliver the keynote address at the Macworld trade show next month, reviving some investors’ concerns about the state of his health and sending the company’s shares down 3%.Īpple also said 2009 will be the last year it exhibits at Macworld, claiming that trade shows are now a “minor” way it reaches customers.Īnalysts said Apple’s withdrawal from Macworld after next year did not necessarily mean that Jobs was sick, but could indicate that the company has no blockbuster product announcements.
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